(“brand book bites” are book write-ups that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) – the book: Youtility: Why Smart Marketing Is About Help Not Hype – a helpful read about helpful marketing – […]
brand-as-business bit: “Brand Relevance and Evolution. It’s an ambitious topic and of great importance in any industry, but it’s absolutely crucial for restaurant companies. Your brand is everything. It’s who you are, what you do, what you stand for, and why you matter. Nothing could be more essential.” This promo blurb is what drew me to […]
(“brand book bites” are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) – the book: The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get […]
brand-as-business bit: What do you get when you bring together Human Resources, Marketing, and Ops people for an event featuring best-selling business book authors, a talent show, a community service project, and lots of stickers, beads, and trail mix?! Summer Brand Camp, an annual “conference” for the restaurant industry staged by People Report / Black […]
Change, like sh*t, happens – but unlike its inevitable parallel, change doesn’t have to be messy and unpleasant. In fact, I recently heard Joni Doolin of People Report/Black Box Intelligence make an important distinction that clarified the upside of change: change is passive, but transformation presents an opportunity for you to play an active role […]
When you’re ready to make a significant investment in the future and engage outside marketing resources, take care to make a smart decision. To pick the right marketing agency for your firm, there are a few things you should consider. Take a listen: […]
In May, 2013, business leaders from the restaurant industry gathered in Chicago for the 2013 National Restaurant Association Show. Here are the best sound bites about leadership from the presentations and discussions by the CEOs of leading and emerging restaurant chains including Firehouse Subs, Corner Bakery, and Argo Tea. Leadership Lessons from the National Restaurant Association […]
“An amazing ‘invention’ that didn’t turn out to be an innovation” – that’s how one expert described Tata Motors’s Nano. Indeed, the current predicament of the $2,000 compact car that was introduced in India with great fanfare in 2008 holds some valuable takeaways for aspiring disrupters. […]
(“brand book bites”, a new blog feature of mine, are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend you read.) – the book: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics […]
(Here’s the latest brand experience brief. In each of these short videos, I provide an audit and analysis of a new or interesting restaurant or retail concept.) Cafe Bene has become a coffee brand with excellent cafe design. Caffe Bene may be to Starbucks what Smashburger is to McDonald’s — a niche competitor with a distinctive product […]