brand-as-business bit: I recently spoke at CAMEX, the trade show and educational event for the collegiate retailing industry, produced by the National Association of College Stores. My topic was “More Walk, Less Talk: Build Your Brand through Culture & Customer Experience“ and I inspired and taught attendees how to drive their brand promise into their company culture and implement a […]
Leadership
For over 20 years CoreBrand has highlighted the most powerful brands in its Top 100 BrandPower Rankings. The New York-based consulting firm recently released its 2012 report so I asked CEO and Founder, Jim Gregory, to join me to discuss the results. Our discussion focused on technology brands including Google, Yahoo, Apple, and Samsung since I thought it […]
Ron Johnson’s departure from J.C. Penney last week can be attributed to his low CQ, that is, Customer Quotient. Just as some leaders have been accused of low EQ, emotional quotient (defined as the ability to identify, assess, and control the emotions of oneself and of others), Johnson lacked the ability to identify, assess, and […]
04.11.13
Whole Foods for Thought
Last week, I had the pleasure of hearing Walter Robb, Co-CEO, Whole Foods speak about purpose, values, and culture, and brand relevance and evolution, at the UCLA Extension Restaurant Conference. Here are some of the thoughts he shared: Whole Foods for Thought by Denise Lee Yohn from Denise Lee Yohn, Inc. related: Brand Experience Brief (video): Whole […]
04.09.13
The Power of Defaults
Right as I published my blogpost on Changing Customer Behavior yesterday, I came across a related Bloomberg BusinessWeek article about the use of defaults, the third tool I had outlined in my post. The article investigated consumer behavior related to conserving energy and using clean energy and provided further explanation about the power of defaults. […]
04.03.13
Leading Small
brand-as-business bit: “Leadership requires we do small things well.” That gem was one of several I gleaned from Ron Kitchens‘ opening to Catalyst U, a conference I had the privilege of speaking at a couple of months ago. (Other speakers included Cory Booker and Jon Acuff.) Ron describes himself as “Father and Husband. Passionate CEO. […]
With all the buzz about the potential ban in New York City of large soda sales, I thought it would be worth revisiting what “healthy food” really means. Awhile back, Smartblog on Food and Beverage featured a piece of mine in which I outline the range of opportunities for restaurants to improve the health — […]
03.27.13
How to Succeed in New Markets
brand-as-business bit: To expand or not to expand, that is the question — the question most companies grapple with at some point. While entering a new market certainly opens up a new revenue stream and increases the impact and stature of your brand, it can also add complexity and variability that threaten your operations and […]
brand-as-business bit: For quite awhile now, I’ve been wanting to write a bit with this title, “What Got You There Won’t Get You Here.” It’s a twist on the title of Marshall Goldsmith‘s best selling book, “What Got You Here Won’t Get You There.” Goldsmith’s premise is that our previous successes often prevent us from achieving more […]
Personal branding is one of those topics that a lot of people talk about but few get it right. Here to set the record straight is branding expert Karen Kang. Karen Kang is the author of Branding Pays: The Five Step System to Reinvent Your Personal Brand, a great new book on why a personal […]