Corebrands Jim Gregory on Brand Power
For over 20 years CoreBrand has highlighted the most powerful brands in its Top 100 BrandPower Rankings. The New York-based consulting firm recently released its 2012 report so I asked CEO and Founder, Jim Gregory, to join me to discuss the results. Our discussion focused on technology brands including Google, Yahoo, Apple, and Samsung since I thought it would be interesting to hear Jim’s perspective on the relative strengths of each of these brands and on the sector as a whole.
Take a listen to this interview to learn:
- how brand rankings for Apple, Google, Microsoft, and others have changed in recent years
- how brand favorability and familiarity are measured
- whether the change in management at Apple affected its ranking