Corebrands Jim Gregory on Brand Power

For over 20 years CoreBrand has highlighted the most powerful brands in its Top 100 BrandPower Rankings.  The New York-based consulting firm recently released its 2012 report so I asked CEO and Founder, Jim Gregory, to join me to discuss the results.  Our discussion focused on technology brands including Google, Yahoo, Apple, and Samsung since I thought it would be interesting to hear Jim’s perspective on the relative strengths of each of these brands and on the sector as a whole.

Take a listen to this interview to learn:

• how brand rankings for Apple, Google, Microsoft, and others have changed in recent years
• how brand favorability and familiarity are measured
• whether the change in management at Apple affected its ranking

Podcast: Play in new window | Download

other interviews:

• Karen Kang Sets the Record Straight on Personal Branding
• Erich Joachimsthaler on Social Currency
• Sony’s Susan Jurevics on the Great Convergence

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