apple beats brand strategy

I admit my first reaction to the news that Apple acquired Beats was skepticism.  The deal may have made sense from a business perspective, but it didn’t seem a wise move for the Apple brand — especially since Apple announced it would be keeping and using the Beats brand name.  But after I got past my knee-jerk […]

Jim Gregory 01 (Square)

For over 20 years CoreBrand has highlighted the most powerful brands in its Top 100 BrandPower Rankings.  The New York-based consulting firm recently released its 2012 report so I asked CEO and Founder, Jim Gregory, to join me to discuss the results.  Our discussion focused on technology brands including Google, Yahoo, Apple, and Samsung since I thought it […]