Does social media have value beyond a communications channel? An emphatic “yes” is the answer from today’s guest, Erich Joachimsthaler, Founder and CEO of brand consultancy Vivaldi Partners Group. 
Drawing from findings from his firm’s Social Currency 2012 report, Erich discusses how leading companies are using social media to impact their bottom line. He describes how companies’ use of social media has changed in just 2 short years and points to Burberry as an example of a company that is connecting with and doing business with its established brand franchise in entirely new ways.
Take a listen and check out the report:
In addition to his consulting work, Erich does extensive research on global brands and the formulation of corporate and business-unit level strategies. Erich is the author of Hidden in Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy and co-author of Brand Leadership: Building Assets In an Information Economy. You can follow him on Twitter at ejoachimsthaler.
other interviews:
- Sam Rosen on the Future of Media
- Suneel Gupta on What’s Up with Groupon
- Mike Fox on Marketing at Facebook
