If you’re like most Americans, you probably never thought about tacos for breakfast (other than tacos from Jack In the Box at 4 am after a night out, right?!) Well, that’s about to change with the introduction of the Taco Bell Waffle Taco on Thursday. […]
With a mission to “Discover a Healthier You,” NatureBox might sound like just another snack foods company, but it’s actually one of a growing number of businesses operating with a subscription business model. Just like at JustFab, BirchBox, and Dollar Shave Club, subscribers of NatureBox sign-up to receive monthly shipments of products. The success rate […]
As a writer, every once awhile I come across a terrific article or story and think, “I should have written that.” Last week Om Malik penned a post that I wish I had written. Entitled, “Square, Airbnb and why experience really is design,” the piece makes a convincing case for how the cosmetic aspects of […]
Surfing and business have a lot in common. Both require agility, just the right amount of speed, and the ability to read coming waves. The parallels between surfing and business became even more apparent to me as I learned the story of Derek Rabelo, a blind surfer. You may have seen the popular video of […]
(“brand book bites” are book write-ups that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) – the book: Converge: Transforming Business at the Intersection of Marketing and Technology – the ultimate business card for Razorfish, […]
ShoeDazzle took the retailing and investing worlds by storm four years ago as it broke new ground in what is now commonly referred to as subscription commerce. After a “professional” CEO failed to grow the company and a valiant but unsuccessful attempt by its original CEO to get it back on track, just last week […]
brand-as-business bit: What was old is new again; what is big isn’t best; what’s happening halfway around the world matters here. These ironies describe the retail customer experience landscape in America today. That was my takeaway from a session at the Retail Customer Experience Summit I attended yesterday. The presentation was by Chris Peterson who travels […]
Whitney Johnson is a self-described “investor of stocks, people, concepts, and dreams.” As a former investment banker and author of Dare, Dream, Do, Whitney inspires me and many others (including over 35,000 Twitter followers) with her perspectives on business, leadership, women’s challenges and opportunities, and innovation. It’s this last topic that I invited Whitney to […]
brand-as-business bit: A recent “If I Knew Then” piece on Young Entrepreneur featured gems of wisdom from Daniel Lubetzky, the CEO and founder of KIND. (KIND makes those good-for-you and good-tasting bars in colorful packages that you buy at Whole Foods et al.) His comments about not jumping on marketing trends stood out to me […]
(This is the first of a 3-part series on Google’s unconventional approach to brand-building.) Google has become one of the world’s greatest brands and it’s done so despite breaking all the branding rules. Common wisdom says that to build a strong brand you need to present your brand in a tightly focused, steadfast manner. But […]