the book: The 46 Rules of Genius: An Innovator’s Guide to Creativity – a stimulating short guide to cultivating creativity the brain: Marty Neumeier is the perfect person to write about genius because he is one. He rocked the world in 2005 with the book The Brand Gap: How to Bridge the Distance between Business […]
Great brands don’t follow – they lead. That’s why they tend to ignore existing trends and advance their own cultural movements instead. Makes sense, right?! The power of discovering and advancing your own movement is easy to understand – but much harder to implement. In my book, What Great Brands Do, I share approaches that […]
From What Great Brands Do: Asking “What business are we really in?” drives the development of innovations that break boundaries while maintaining critical emotional ties to consumers. For example, the folks at Uber bill the company as a “transportation network” and they talk about evolving the way people move. The company mission: Transportation as reliable […]
It’s been nearly 3 years since I wrote “Lessons from Lady Gaga” and I’m still learning about marketing and brand-building from the Lady of Pop. Lady Gaga has already taught marketers how to attract attention through well-designed appearances (e.g., emerging from an egg at the 2011 Grammy Awards show) and how to develop brand communities like […]
From What Great Brands Do,: Great brands identify powerful ideas on the horizon and discover ways to advance them. Learn more about advancing cultural movements in this new GetAbstract interview with me, Denise Lee Yohn Reveals ‘What Great Brands Do.’ More resources on cultural movements: Scott Goodson on Cultural Movements (audio interview with founder of StrawberryFrog, […]
Welcome to Day 2 of Brand Experience Week — a virtual extravaganza of videos that audit and analyze new or interesting restaurant and retail concepts. These Brand Experience Briefs share my insights into how to design customer experiences that are original, compelling, and memorable. Yesterday, I shared about SuperChix, a new test concept from Yum Brands […]
Today’s headlines about brick and mortar companies are troubling. Office Depot just announced it will close 400 stores. Radio Shack wants to close 1,100 stores but its lenders are resisting. Sears is looking to sell off chunks of its real estate. The prevailing wisdom of retailing strategy seems to be minimizing investment in brick and […]
Yesterday, Starbucks launched its new Oprah Chai Tea. More than just your typical celebrity endorsement, the collaboration is a significant move for both brands, Starbucks and Oprah. […]
“Great brands ignore trends” is one of the principles in my new book, What Great Brands Do, that has consistently been coming up in the interviews I’ve been doing about the book. It’s just so counter-intuitive. In fact, just last Friday, Jim Blasingame of The Small Business Advocate show, asked me about it in his radio […]
Juniper Research recently reported that smart wearable device shipments will approach 130 million by 2018, 10 times higher than in 2013. That’s a lot of devices — and a lot of growth. And the Harris Poll recently found that nearly half of Americans (46%) are at least a little interested in owning a watch or wristband type wearable […]