6.302014
Great Brands Advance Cultural Movements
From What Great Brands Do,: Great brands identify powerful ideas on the horizon and discover ways to advance them.
Learn more about advancing cultural movements in this new GetAbstract interview with me, Denise Lee Yohn Reveals ‘What Great Brands Do.’
More resources on cultural movements:
- Scott Goodson on Cultural Movements (audio interview with founder of StrawberryFrog, the global Cultural Movement agency)
- Where Are You Looking for Your Next Big Idea? (a recent blogpost of mine)
- Great Brands Ignore Trends (write-up by Spiral16 about What Great Brands Do)