According to three recent studies, start-ups need customer insights as much as they need funding – if not more. Customer insights are they key to ensuring that people actually want what a start-up is developing. In my new Forbes article, I recap research findings from start-up studio Wilbur Labs, the Harvard Business Review, and the […]
Innovation is supposed to drive growth and increase competitiveness, but if your innovation efforts aren’t producing the results they used to, it’s probably because product innovation is losing its power to produce sustainable growth. Broader, more pervasive innovations are needed today. Specifically innovations in business model — new operating models that deliver different value propositions […]