Product Innovation Isn’t Enough
Innovation is supposed to drive growth and increase competitiveness, but if your innovation efforts aren’t producing the results they used to, it’s probably because product innovation is losing its power to produce sustainable growth. Broader, more pervasive innovations are needed today. Specifically innovations in
- business model — new operating models that deliver different value propositions
- customer experience — transformations in the way customers interact with you
- marketing — creating new markets and new value for customers
Learn what innovations in these areas entails and why they’re more likely to produce substantial added value and sustainable competitive advantage — in my new Forbes article, Why Your Innovations Aren’t Working.