“Jobs To Be Done” Innovation Framework From Clay Christensen

Over 15 years have passed since Harvard Business School professor and innovation expert Clay Christensen introduced the “jobs to be done” theory of innovation but his insights remain timely, relevant, and instructive.  By seeking to understand what customers are trying to do in a given circumstance — what they hope to accomplish — companies can produce innovations that are far more predictable and profitable.

See my new article on Forbes.com to learn about the jobs to be done (JTBD) framework and how it challenges prevalent notions in business today such as the use of personas and the development of minimum viable products (MVP) and provides instruction on how to improve your innovation success rate.


Why Great Innovation Requires Great Marketing
Spark Customer Experience Innovation With These Three Strategies — an article from Forbes
Startup With Passion, Purpose, and People

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