What You Can Learn from 298 Start-Up Failures

In this era of unicorns and hot IPOs, it’s easy to get caught up in the stories of start-up successes.   But start-up failures are far more common.  The folks at CB Insights found that 70% of upstart tech companies fail.  And consumer hardware startups fail even more frequently, with 97% ultimately dying or becoming “zombies.”  The CB Insight analysts wanted to understand why so many start-ups fail, so they dug into the “post-mortems” written by founders, investors, and journalists of 298 start-up failures.  Check out my new article on Forbes to learn what they found.


Start-Ups Need a Minimum Viable Brand
Startup With Passion, Purpose, and People
Scale-Up Your Brand Workbook

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