Customer Insights Are Critical to Start-Up Success

According to three recent studies, start-ups need customer insights as much as they need funding – if not more.  Customer insights are they key to ensuring that people actually want what a start-up is developing.

In my new Forbes article, I recap research findings from start-up studio Wilbur Labs, the Harvard Business Review, and the tech insights platform CB Insights that show start-ups are likely to fail because they lack customer insights.  And I recommend three actions for start-ups to take to ensure they’re getting the customer insights they need.  Please check it out.


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