Customer Insights Are Critical to Start-Up Success

According to three recent studies, start-ups need customer insights as much as they need funding – if not more.  Customer insights are they key to ensuring that people actually want what a start-up is developing.

In my new Forbes article, I recap research findings from start-up studio Wilbur Labs, the Harvard Business Review, and the tech insights platform CB Insights that show start-ups are likely to fail because they lack customer insights.  And I recommend three actions for start-ups to take to ensure they’re getting the customer insights they need.  Please check it out.

related:

• Start-Ups Need a Minimum Viable Brand
• Startup With Passion, Purpose, and People
• Scale-Up Your Brand:  How To Set Up Your Brand for Success in 5 Steps

start-up failure, customer insights, Start-Ups, Start-Up Success, Lean start-up, Customer Feedback