According to three recent studies, start-ups need customer insights as much as they need funding – if not more.  Customer insights are they key to ensuring that people actually want what a start-up is developing. In my new Forbes article, I recap research findings from start-up studio Wilbur Labs, the Harvard Business Review, and the […]

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Today’s interview guest unveils the strategies for uncovering consumer insights that drive innovation and help create distinctive customer experience.  Steve Portigal is the founder of Portigal Consulting, a “bite-sized” firm that helps clients to discover and act on new insights about themselves and their customers.   Over the course of his career, Steve has interviewed hundreds of […]