Design Researcher Steve Portigal on Interviewing Users
Today’s interview guest unveils the strategies for uncovering consumer insights that drive innovation and help create distinctive customer experience. Steve Portigal is the founder of Portigal Consulting, a “bite-sized” firm that helps clients to discover and act on new insights about themselves and their customers. Over the course of his career, Steve has interviewed hundreds of people and his work has informed the development of mobile devices, medical information systems, iPod accessories, and more.
Steve speaks regularly at corporate events and conferences including SXSW and his articles about culture, design, innovation, and interviewing users have been published in interactions and Core77, and on his blog.
He just published Interviewing Users: How to Uncover Compelling Insights (Rosenfeld Media, 2013), and in this interview we talk about how getting to rich insights requires creating a space for the consumer story to emerge and letting go of what we think the world is like.
You’ll learn a lot from our conversation, so listen through the podcast below, and be sure to check out the book at http://rosenfeldmedia.com/books/interviewing-users/. Be sure to use discount code PORTIGAL2013 to get 20% off the book.
Also thanks to Steve’s and Rosenfeld’s generosity, I’m able to give away three free copies of the printed book!!! So be one of the first three folks to tweet using the hashtag #DeniseGiveaway and tell us what you learned from Steve about interviewing users to win your free copy!