Five P’s to a Priceless CE Retail Experience
brand-as-business bit: Showrooming isn’t going away — it’s the way people want and expect to shop now. So, what are brick and mortar stores to do to compete with e-tailers that undercut them on price — especially in consumer electronics where the prevalence of mobile price checking apps and online discounters have really taken their toll on retail market share?! Deliver a superior brand experience. There are five P’s other than price that retailers can use to increase customer preference for shopping — and buying — at their store. Take a listen to this piece which I wrote for the Consumer Electronics Association’s blog, Digital Dialogue, last year.