(Check out this new video. It’s one of a series of brand experience briefs in which I provide audit and analyses of new or interesting restaurant or retail concepts.) If you don’t operate out of a retail space, you may wonder how you can bring your brand to life and engage your target community. The […]
pop-up shops
brand-as-business bit: Showrooming isn’t going away — it’s the way people want and expect to shop now. So, what are brick and mortar stores to do to compete with e-tailers that undercut them on price — especially in consumer electronics where the prevalence of mobile price checking apps and online discounters have really taken their […]