brand-as-business bit: A couple of weeks ago I had the pleasure of speaking at the Digital Health Summer Summit. My session, “Key Triggers,” was designed to discuss the challenges of consumer adoption and monetization facing products like the Nike+ Fuelband and apps like MyFitnessPal as well as electronic health records and medical devices. But as […]
consumer electronics association
brand-as-business bit: Showrooming isn’t going away — it’s the way people want and expect to shop now. So, what are brick and mortar stores to do to compete with e-tailers that undercut them on price — especially in consumer electronics where the prevalence of mobile price checking apps and online discounters have really taken their […]
For the healthcare industry to succeed in the CE frontier, companies need expertise in health, technology, and consumer brand-building. Listen to this 5-minute podcast. (Article originally published in Vision Magazine, November/December 2012.) […]
Digital health and fitness are going to take center stage at the Consumer Electronics Show this week and in 2013 overall. In my latest article, I spotlight some of the trends fueling the innovations in digital health and fitness. On my list are: remote patient monitoring crowdsourced care self-monitoring multi-sport tracking social influence easy eating smart cars […]
brand-as-business bit: It’s clear the digital health and fitness market holds tremendous opportunity. What’s not so clear is who is best positioned to take advantage of all the growth potential. I meet lots of bullish tech folks, given my involvement with the Sports and Fitness Tech Summit (I’m leading a couple of sessions this year) at […]