This Brand Experience Brief covers Best Buy.  I visited the location in Richfield, MN, and found that instead of presenting a cohesive Best Buy brand experience, the store provides a collection of shopping experiences for different brands. Take a look: DLYohn Brand Experience Brief: Best Buy in Richfield, MN from Denise Lee Yohn on Vimeo.   transcript: […]

brand-as-business bit:   Showrooming isn’t going away — it’s the way people want and expect to shop now.  So, what are brick and mortar stores to do to compete with e-tailers that undercut them on price — especially in consumer electronics where the prevalence of mobile price checking apps and online discounters have really taken their […]