Today’s interview guest unveils the strategies for uncovering consumer insights that drive innovation and help create distinctive customer experience.  Steve Portigal is the founder of Portigal Consulting, a “bite-sized” firm that helps clients to discover and act on new insights about themselves and their customers.   Over the course of his career, Steve has interviewed hundreds of […]

brand-as-business bit:  Businessweek’s piece on Lego‘s attempts to crack the girl code describes how the company used anthropological research methods to understand its users: “You could say a worn-out sneaker saved Lego. ‘We asked an 11-year-old German boy, ‘what is your favorite possession?’ And he pointed to his shoes. But it wasn’t the brand of […]