According to three recent studies, start-ups need customer insights as much as they need funding – if not more. Customer insights are they key to ensuring that people actually want what a start-up is developing. In my new Forbes article, I recap research findings from start-up studio Wilbur Labs, the Harvard Business Review, and the […]
Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below. You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.