My “brands to watch” post was such a hit last year, I thought I’d share who I will be keeping my eye on in 2014. Some of these brands are sure to grow in the coming year, the future of others is less certain – but I’m pretty sure we’ll be hearing a lot about […]
History provides a revealing context for identifying the significance of the present and an outlook for the future. I became convinced of this when I recently perused a marketing journal from 13 years ago. […]
The McRib is back! As the masses hurry into McDonald’s for the perennially successful product, other fast feeders are hoping their latest new creations will inspire similar loyal followings. And new products aren’t just the lifeblood fast feeders — most every type of business faces the challenge of introducing new offerings that will catch on […]
This year’s Fall Marketing Executives Group Conference (MEG) was billed as “big ideas for marketing executives short on time” and it lived up to the description. Within a span of 24 hours, a range of speakers from the restaurant industry and beyond shared stories, advice, and results about their marketing efforts. Here’s a slideshow of […]
– the book: The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing – a terrific primer on word of mouth marketing […]
Making a change to your name may be one of the most difficult — and risky — undertakings for a growing brand. But that’s what PIRCH, the new Fixtures Living, just did. Joining me today for a fascinating discussion is PIRCH CEO Jeffery Sears. Jeffery is a seasoned executive and entrepreneur with extensive experiences with corporate […]
There may not be such a thing as bad publicity, but there are definitely bad ways to do public relations. Thanks to some great tips from my PR mentor, Robin Raskin, I have ten rules for doing PR the right way. Please check out my QSR Magazine column for these great tips. (And, if you’re […]
My latest Flipboard magazine contains all my recent content in one cool magazine. Check it out to learn about the changing role and nature of taglines, building a subscription commerce brand, creating an emotional connection through customer experience, business lessons taught be a blind surfer, and more… […]
The topic at iMedia’s Brand Summit, Brands as Content Creators, was a provocative one. Pundits including David Shing, Digital Prophet at AOL, and Berkeley prof Bill Pearce, and practitioners from Intel, Kraft, Target & more took the stage to talk about the challenges and opportunities of creating, curating, organizing for, managging, distributing, and measuring the effectiveness of […]
(Here’s a new Brand Experience Brief — if you’d like to suggest a brand experience at a new or interesting restaurant or retail concept for me to audit, please email me at mail [at] deniseleeyohn [dot] com.) PIRCH, the new Fixtures Living, shows how you can transcend your category and create an emotional, memorable, and distinctive customer experience, […]