Secrets to New Product Launch Success

The McRib is back!  As the masses hurry into McDonald’s for the perennially successful product, other fast feeders are hoping their latest new creations will inspire similar loyal followings. mcrib1 And new products aren’t just the lifeblood fast feeders — most every type of business faces the challenge of introducing new offerings that will catch on and become a fan favorite.    So how can you what makes a new product launch successful?   Check out my latest QSR Magazine column, Primed for New Product Success, for some tips on launching a new product.

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