“Brazen.” “Provocative.” “Exuberant.” What automotive brand comes to mind when you hear those words? BMW? Audi? Maybe even Porsche? Certainly not Mercedes – and yet, that’s exactly how New York Times reporter John Pearley Huffman described Mercedes’ newest release, the CLA250. Now, I’m not a car gal so I can’t tell you if Huffman’s review […]
– the book: Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information – a provocative read about the new context of marketing today […]
Earlier this year, I was interviewed about what women want from digital technology. (Thanks to Robin Raskin, Maria Bailey, and the team at MommyTech TV for the interview!) I’ve studied the topic ever since my years heading up brand and strategy at Sony Electronics. More recently, women’s needs have come to the forefront of […]
I’m concerned about the retail industry. Earlier this month, a Federal Reserve survey reported that retail sales had weakened in many areas because of winter storms. As retailers report their first quarter results over the next few weeks, I’m sure we’ll see the fallout from the bad weather. We’re already seeing the aggressive price promotions that retailers […]
If you’re like most Americans, you probably never thought about tacos for breakfast (other than tacos from Jack In the Box at 4 am after a night out, right?!) Well, that’s about to change with the introduction of the Taco Bell Waffle Taco on Thursday. […]
Rolling right along in the series of posters of brand-building principles from my new book, What Great Brands Do, we have: Great brands don’t chase customers; they attract people to them. Great brands know that if you stand for something clearly, some people will love you and some will hate you, but the ones that love you will […]
The popular Bloomberg Radio show, The Hays Advantage, with co-hosts Kathleen Hays and Vonnie Quinn, interviewed me today to dish on the upcoming Super Bowl ads. Listen to my take on the ads from Danone, GoDaddy, VW, and more here. The interview was only one of the great pieces of content posted this week that […]
– the book: Brand Building in a Digital, Social and Mobile Age: Based on the top 10 most socially shared ideas on how marketing organizations can succeed in a digital age – a practical, prescriptive, and short (only 54 pages!) handbook – the brain: Joel Rubinson, President and founder of Rubinson Partners, Inc., a marketing […]
“You need something like a slap in the face — it’s not enough to do philosophical soft messaging.” With this point of view on the kind of creative advertising needed today — and other similarly provocative insights — Scott Goodson joins me to talk about creativity as a strategic advantage. Scott is the founder and chairman of the global […]
2013 was quite the year for the restaurant industry. Taco Bell made a splash with its much-anticipated Cool Ranch Doritos Locos Tacos launch and Smashburger bowed its first TV campaign. Other big news was made by McDonald’s, Chipotle, Starbucks, and Panera – and then there was the non-news of KFC’s Original Recipe boneless chicken. Check […]