In recent weeks, both the New York Times and Bloomberg Businessweek ran stories on the booming music concert business. The Times piece, A Front-Row Seat, to Go? Rock Fans Pay for Perks relayed the success of VIP packages which give concert goers special perks like face time with the artists at thousands of dollars a […]
This month I’m honored to feature an interview with Michael Tchong. Michael is a trend analyst who shares with his audiences insights into the present and future which can fuel breakthrough innovation. Ever since I met Michael at a CMO Council summit a couple of years ago, I have enjoyed learning from him and really […]
The new laws popping up which require restaurants to post calorie counts next to food listings have me concerned. This may come as a surprise to those who know me – after all, I am a fitness enthusiast and I try to practice healthy eating. So the nutritional content of food is really important to […]
Rich Thomaselli from Advertising Age called me recently for some comments for an article he was writing, “If Consumer Is Your Agency, It’s Time for a Review.” The piece turned out to be a great analysis of how the use of John Q. Public to develop ads has “jumped the shark” (as Rich refers to […]
A couple of months ago I gave a workshop on my topic “Brand-as-Business: How Companies Drive Business Growth by Operationalizing Their Brands.” Feedback was so positive I thought I’d get a brief video of excerpts made to share with my readers here. Please check it out and let me know what you think (run time: […]
“To Survive, the Fitness Industry Must Rethink Fitness” is a piece Club Industry, the magazine for fitness business professionals, asked me to write. […]
Earlier this week I posted some key takeaways from the keynote speakers and panelists at the Southern California Business Growth Conference. As a panelist on the marketing track, one of the things I said during the “Brand Implementation & Impact: Bring your Brand to Market” session seemed to spark some interest of its own – […]
Last week I had the pleasure of serving as a panelist on the marketing track for the 26th Annual Southern California Business Growth Conference. Co-hosted by the Harvard Business School Association of Orange County and USC Marshall Alumni Association, the conference attracted over 1,000 of the region’s elite business leaders, innovators and entrepreneurs. […]
Late last month the business world suffered a tremendous loss with the passing of C.K. Prahalad. Harvard Business Review is not exaggerating when it calls Prahalad, one of the world’s “wisest and most influential management thinkers.” I “discovered” Prahalad during my time at Sony, when my primary responsibilities transitioned from working on discrete projects and […]
“Differentiate or die” is probably a familiar mantra to all; and there’s a well-established albeit less pithy corollary – don’t sell the category, sell your brand. After all, given the overcrowded nature of most categories, the hope of success for most brands rests on their ability to stand out from their numerous competitors. And promoting […]
Sign up to receive an update each time a new blog post is published.