It’s brand new world out there. 500 million tweets are sent every day. Amazon sells over 250 million products. Over 27,000 reviews are posted on Yelp every minute. The average U.S. TV home now receives 189 TV channels. In this new world order, old marketing models just don’t cut it. […]
Birchbox, the online cosmetics sampling subscription service, operates a retail location that teaches brick-and-mortar companies how to stage extraordinary store experiences. other brand experience briefs (video audits and analyses of new and interesting retail and restaurant concepts): Bonobox and Warby Parker Whole Foods Detroit Eureka! transcript: The biggest news in retail these days is how e-commerce brands […]
the book: Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck is a humorous, helpful book for anyone who wants to get more out of their work the brain: Jon Acuff is a popular speaker and writer whose past books include New York Times bestseller Start the best bits: The main premise of […]
A couple of weeks ago I had the terrific opportunity to hear the marketing chiefs at some of the nation’s greatest brands explain their strategies and approaches to brand-building. They, along with industry thought leaders, shared some important insights that I’ve compiled in this slideshow: The Practices and Principles That Produce Great Retail Brands Check […]
I’m pretty sure you didn’t see all of my content this month, April 2015 — so here’s a round-up of the most popular items. In Case You Missed It! Wearables Keep Consumers Fit — a feature in Consumer Electronics Association’s i3 magazine about the mainstream adoption of wearable health and fitness products. […]
Spot a great brand in action? Want to share your favorite brand? Inspired by a new brand? Please share your images on my new #WGBD Pinterest board — or tag your Twitter or Instagram posts with the hashtag #WGBD and I’ll make sure they get added to the board. Images of anything — a product, […]
Eureka! is a chain of polished casual restaurants that claims to deliver a value driven experience defined as “eatertainment.” Check out this video audit and analysis of the brand experience to see if it delivers on that claim. Brand Experience Brief: Eureka! from Denise Lee Yohn on Vimeo. Other Brand Experience Briefs (video audits and […]
the book: Procrastinate On Purpose — 5 Permissions to Multiply Your Time — an important read for anyone who wants to identify and focus on what’s most important. the brains: This is the second book from speaker, consultant, and “self discipline strategist” Rory Vaden. His first book, Take the Stairs, was a New York Times […]
The recent “Race Together” initiative from Starbucks — and the criticism it generated — requires us to reflect on the purpose of business. Howard Schultz explained Race Together, saying its objective was “to stimulate conversation, empathy and compassion toward one another, and then to broaden that dialogue beyond just our Starbucks family to the greater […]
In my experience working with some of the world’s greatest brands, I’ve discovered the single most important requirement for building a great brand: ownership of brand-building by executives at the highest level of the organization. More than big marketing budgets, more than breakthrough creative ideas, more than strong sales capability — if you want a great […]
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