brand book bites from The Business of Belief
(“brand book bites” are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) – the book: The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get [...]
brand as business bit: What do you get when you bring together Human Resources, Marketing, and Ops people for an event featuring best-selling business book authors, a talent show, a community service project, and lots of stickers, beads, and trail mix?! Summer Brand Camp, an annual “conference” for the restaurant industry staged by People Report [...]
social media smarts
In my latest QSR Magazine column, I lay out keys to social media success. Frankly it was a difficult column to write — not only because there are so many media options and new ones are emerging daily (I just learned about Ban.jo and Muuver this week), but also because there are so many ways to use these [...]
Change, like sh*t, happens – but unlike its inevitable parallel, change doesn’t have to be messy and unpleasant. In fact, I recently heard Joni Doolin of People Report/Black Box Intelligence make an important distinction that clarified the upside of change: change is passive, but transformation presents an opportunity for you to play an active role [...]
When you’re ready to make a significant investment in the future and engage outside marketing resources, take care to make a smart decision. To pick the right marketing agency for your firm, there are a few things you should consider. Take a listen: Tweet
In May, 2013, business leaders from the restaurant industry gathered in Chicago for the 2013 National Restaurant Association Show. Here are the best sound bites about leadership from the presentations and discussions by the CEOs of leading and emerging restaurant chains including Firehouse Subs, Corner Bakery, and Argo Tea. Leadership Lessons from the National Restaurant Association [...]
costco vs tiffany
brand as business bit: The power of distinctive brand positionings jumped off the page of a recent BusinessWeek write-up about Costco getting sued by Tiffany & Co. for selling “Tiffany” diamond engagement rings. The article suggested Costco customers are pragmatic and deal-driven (“People who can spend [$40,000] on a piece of jewelry aren’t usually the sort to accessorize at [...]
brand book bites from Can’t Buy Me Like
(“brand book bites” are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) - the book: Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results – a salty read about marketing [...]
brand experience brief: keep a breast foundation pop up shop
(Check out this new video. It’s one of a series of brand experience briefs in which I provide audit and analyses of new or interesting restaurant or retail concepts.) If you don’t operate out of a retail space, you may wonder how you can bring your brand to life and engage your target community. The [...]
what went wrong with tata motors nano
“An amazing ‘invention’ that didn’t turn out to be an innovation” – that’s how one expert described Tata Motors’s Nano. Indeed, the current predicament of the $2,000 compact car that was introduced in India with great fanfare in 2008 holds some valuable takeaways for aspiring disrupters. Tweet
how de beers made diamonds forever
brand as business bit: How do you create desire? Diamond brand De Beers and Frances Gerety, the copywriter behind the company’s tagline, “A Diamond Is Forever” showed us how. A recent terrific piece in the NYT outlined their approach: appeal to emotions: “Sentiment is essential to your advertising, as it is to your product,” Gerety’s agency [...]
brand book bites from Monster Loyalty
(“brand book bites”, a new blog feature of mine, are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend you read.) - the book: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics [...]
five p’s to a priceless ce retail experience
brand as business bit: Showrooming isn’t going away — it’s the way people want and expect to shop now. So, what are brick and mortar stores to do to compete with e-tailers that undercut them on price — especially in consumer electronics where the prevalence of mobile price checking apps and online discounters have really [...]
Today’s interview guest unveils the strategies for uncovering consumer insights that drive innovation and help create distinctive customer experience. Steve Portigal is the founder of Portigal Consulting, a “bite-sized” firm that helps clients to discover and act on new insights about themselves and their customers. Over the course of his career, Steve has interviewed hundreds of [...]
square: disrupting the payment experience
(The following is the first in a two-part blog-exchange I’m doing with Annette Franz Gleinicki, a customer experience expert focused on improving customer and employee experiences. I follow Annette on Twitter and have learned so much from her writings. Because we have similar perspectives on customer experience, we decided share with our readers each others’ thoughts on [...]
more from denise
tweets
Archives
Categories
- 5 favorites on friday
- administrative
- best brands lists
- brand as business buffet
- Brand Book Bites
- brand communication
- brand delivery
- brand disappointments
- brand equity
- brand extension
- brand fun
- brand identity
- brand names
- brand perceptions
- brand portfolio
- brand tools
- brand touchpoints
- brand value
- brand value creation
- brands we would miss
- build a breakthrough brand
- business
- digital health and fitness
- innovation
- leadership
- marketing
- marketing to women
- packaging
- podcast only
- retail
- sales
- trends
- Uncategorized
Tags
advertising Advertising Age Apple Best Buy brand brand alignment brand as business brand building brand communication brand communications brand equity Brand experience brief brand perceptions brand strategy brand touchpoints brand value BusinessWeek CES Chipotle culture customer experience denise lee yohn differentiation digital health and fitness employee engagement FaceBook fast casual restaurants Harvard Business Review innovation iPhone leadership marketing New York Times Nike OPEN Forum operationalize QSR QSR Magazine retail social media Starbucks Steve Ells storytelling strategy values