denise lee yohn:  brand as business bites™

stuff for your brain to chew on

  • blog home
  • About
  • best bites
  • brand experience briefs

what went wrong with tata motors nano

by denise lee yohn on May 22, 2013 · 0 Comments · in brand communication, brand delivery, brand perceptions, business, innovation, marketing

“An amazing ‘invention’ that didn’t turn out to be an innovation” – that’s how one expert described Tata Motors’s Nano.  Indeed, the current predicament of the $2,000 compact car that was introduced in India with great fanfare in 2008 holds some valuable takeaways for aspiring disrupters. Tweet

Bookmark and Share
Continue Reading »

how de beers made diamonds forever

by denise lee yohn on May 20, 2013 · 0 Comments · in brand communication, brand perceptions, marketing

brand as business bit:  How do you create desire?  Diamond brand De Beers and Frances Gerety, the copywriter behind the company’s tagline, “A Diamond Is Forever” showed us how.  A recent terrific piece in the NYT outlined their approach: appeal to emotions: “Sentiment is essential to your advertising, as it is to your product,” Gerety’s agency [...]

Bookmark and Share
Continue Reading »

brand book bites from Monster Loyalty

by denise lee yohn on May 16, 2013 · 0 Comments · in Brand Book Bites, brand communication, brand delivery, business, leadership, marketing

(“brand book bites”, a new blog feature of mine, are book reviews that highlight the most interesting brand stories in the latest best-selling books.  Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend you read.) -  the book:  Monster Loyalty: How Lady Gaga Turns Followers into Fanatics [...]

Bookmark and Share
Continue Reading »

five p’s to a priceless ce retail experience

by denise lee yohn on May 15, 2013 · 0 Comments · in brand delivery, brand perceptions, brand touchpoints, retail

brand as business bit:   Showrooming isn’t going away — it’s the way people want and expect to shop now.  So, what are brick and mortar stores to do to compete with e-tailers that undercut them on price — especially in consumer electronics where the prevalence of mobile price checking apps and online discounters have really [...]

Bookmark and Share
Continue Reading »

design researcher steve portigal on interviewing users

by denise lee yohn on May 13, 2013 · 1 Comments · in innovation

Today’s interview guest unveils the strategies for uncovering consumer insights that drive innovation and help create distinctive customer experience.  Steve Portigal is the founder of Portigal Consulting, a “bite-sized” firm that helps clients to discover and act on new insights about themselves and their customers.   Over the course of his career, Steve has interviewed hundreds of [...]

Bookmark and Share
Continue Reading »

square: disrupting the payment experience

by denise lee yohn on May 8, 2013 · 0 Comments · in brand delivery, brand perceptions, innovation, retail

(The following is the first in a two-part blog-exchange I’m doing with Annette Franz Gleinicki, a customer experience expert focused on improving customer and employee experiences.  I follow Annette on Twitter and have learned so much from her writings.  Because we have similar perspectives on customer experience, we decided share with our readers each others’ thoughts on [...]

Bookmark and Share
Continue Reading »

hold the cone

by denise lee yohn on May 6, 2013 · 0 Comments · in brand perceptions, brand touchpoints, retail

brand as business bit:  Hold the cone!  No, I don’t mean “hold the phone.”  I’m saying “hold the cone” because that’s what ice cream shop workers should do.  Allow me to explain: Recently while in the Virgin America terminal at SFO, I decided to treat myself to some Pinkberry.  After preparing my cone of yogurt [...]

Bookmark and Share
Continue Reading »

from negative to positive

by denise lee yohn on May 1, 2013 · 0 Comments · in brand communication, brand perceptions, brand touchpoints, retail

brand as business bit:  Last week as I sat working in my favorite hole-in-the-wall coffee shop as closing time drew near, I overheard two servers reading their store’s recent Yelp reviews to each other.  (This, of course, is not a good practice for employees to engage in with customers in earshot, but since I’m such [...]

Bookmark and Share
Continue Reading »

brand experience brief: caffe bene

by denise lee yohn on April 29, 2013 · 0 Comments · in brand delivery, brand perceptions, brand touchpoints, business, retail

(Here’s the latest brand experience brief.  In each of these short videos, I provide an audit and analysis of a new or interesting restaurant or retail concept.) Caffe Bene may be to Starbucks what Smashburger is to McDonald’s — a niche competitor with a distinctive product and memorable experience.  Check it out: Brand Experience Brief: Caffe [...]

Bookmark and Share
Continue Reading »

don’t tell me i am beautiful

by denise lee yohn on April 24, 2013 · 0 Comments · in brand communication, marketing

For a campaign that was intended to inspire people, Dove’s Beauty Sketches has received quite a bit of criticism. Among the complaints lodged have been: Tweet

Bookmark and Share
Continue Reading »

what a strong brand does for small business

by denise lee yohn on April 18, 2013 · 0 Comments · in brand delivery, brand value creation, business, retail

brand as business bit:  I recently spoke at CAMEX, the trade show and educational event for the collegiate retailing industry, produced by the National Association of College Stores.  My topic was “More Walk, Less Talk: Build Your Brand through Culture & Customer Experience“ and I inspired and taught attendees how to drive their brand promise into their company culture and [...]

Bookmark and Share
Continue Reading »

corebrands jim gregory on brand power

by denise lee yohn on April 17, 2013 · 0 Comments · in best brands lists, brand value, business

For over 20 years CoreBrand has highlighted the most powerful brands in its Top 100 BrandPower Rankings.  The New York-based consulting firm recently released its 2012 report so I asked CEO and Founder, Jim Gregory, to join me to discuss the results.  Our discussion focused on technology brands including Google, Yahoo, Apple, and Samsung since I thought it [...]

Bookmark and Share
Continue Reading »

ron johnson’s failure was due to low CQ, customer quotient

by denise lee yohn on April 15, 2013 · 0 Comments · in brand delivery, business, leadership, retail

Ron Johnson’s departure from J.C. Penney last week can be attributed to his low CQ, that is, Customer Quotient. Just as some leaders have been accused of low EQ, emotional quotient (defined as the ability to identify, assess, and control the emotions of oneself and of others), Johnson lacked the ability to identify, assess, and [...]

Bookmark and Share
Continue Reading »

whole foods for thought

by denise lee yohn on April 11, 2013 · 0 Comments · in brand delivery, business, leadership, retail

Last week, I had the pleasure of hearing Walter Robb, Co-CEO, Whole Foods speak about purpose, values, and culture, and brand relevance and evolution, at the UCLA Extension Restaurant Conference.  Here are some of the thoughts he shared: Whole Foods for Thought by Denise Lee Yohn from Denise Lee Yohn, Inc. related: Brand Experience Brief (video):  Whole [...]

Bookmark and Share
Continue Reading »

the power of defaults

by denise lee yohn on April 9, 2013 · 0 Comments · in brand communication, business, marketing

Right as I published my blogpost on Changing Customer Behavior yesterday, I came across a related Bloomberg BusinessWeek article about the use of defaults, the third tool I had outlined in my post.  The article investigated consumer behavior related to conserving energy and using clean energy and provided further explanation about the power of defaults. Tweet

Bookmark and Share
Continue Reading »
« Previous Entries
  • more from denise

    • my website
    • my newsletters
  • tweets

  • Archives

  • Categories

    • 5 favorites on friday
    • administrative
    • best brands lists
    • brand as business buffet
    • Brand Book Bites
    • brand communication
    • brand delivery
    • brand disappointments
    • brand equity
    • brand extension
    • brand fun
    • brand identity
    • brand names
    • brand perceptions
    • brand portfolio
    • brand tools
    • brand touchpoints
    • brand value
    • brand value creation
    • brands we would miss
    • build a breakthrough brand
    • business
    • digital health and fitness
    • innovation
    • leadership
    • marketing
    • marketing to women
    • packaging
    • podcast only
    • retail
    • sales
    • trends
    • Uncategorized
  • Tags

    advertising Advertising Age Apple Best Buy brand brand as business brand building brand communication brand communications brand equity Brand experience brief brand perceptions brand strategy brand touchpoints brand value BusinessWeek CES Chipotle culture customer experience denise lee yohn differentiation digital health and fitness employee engagement FaceBook fast casual restaurants Harvard Business Review innovation iPhone leadership marketing NBC New York Times Nike OPEN Forum operationalize QSR QSR Magazine retail social media Starbucks Steve Ells storytelling strategy values

denise lee yohn: brand as business bites™ © 2010

Entries (RSS) | Comments (RSS)