denise lee yohn:  brand as business bites™

stuff for your brain to chew on

  • blog home
  • About
  • best bites
  • brand experience briefs

what’s your addiction?

by denise lee yohn on May 18, 2012 · 0 Comments · in brand perceptions, business, innovation

brand as business bit:  A couple of sound bites connected for me recently. In a recent Bloomberg BusinessWeek piece entitled, “Has CNN’s All-News Strategy Become Old News?,” Alex Sherman writes about the cable networks’ reliance on “the story” to drive its audiences, unlike other networks that balance breaking news with opinions and personalities.  Phil Grffin, [...]

Bookmark and Share
Continue Reading »

tiffany shlain on connectedness

by denise lee yohn on May 17, 2012 · 0 Comments · in business, leadership

For me, Tiffany Shlain is a source of great insight and hope on culture, communication, technology, and life, so I’m pleased to share my recent interview with her: Honored by Newsweek as one of the “Women Shaping the 21st Century,” Tiffany is a filmmaker, founder of the Webby Awards, and co-founder of The International Academy of Digital [...]

Bookmark and Share
Continue Reading »

the science of viral ads

by denise lee yohn on May 14, 2012 · 0 Comments · in brand communication, marketing

brand as business bit:  What makes an ad something people want to share with others?  Is there a secret formula for making ads that are most likely to be shared? The March issue of the Harvard Business Review included a report by Harvard prof Thales Teixeira who tracked viewers’ eye movements and facial expressions while [...]

Bookmark and Share
Continue Reading »

more than a concept

by denise lee yohn on May 10, 2012 · 0 Comments · in brand delivery, brand perceptions, retail

brand as business bit:  “A strong concept that has the potential to evolve into a brand” is among the five criteria for a successful fast casual restaurant concept, according to Don Fox, CEO of Firehouse Subs.  Speaking at an education session at the National Restaurant Show earlier this week, Don shared his insights about growth. [...]

Bookmark and Share
Continue Reading »

nine criteria of breakthrough brand experiences

by denise lee yohn on May 8, 2012 · 2 Comments · in brand delivery, brand perceptions, brand touchpoints, business, retail

What makes a store more than a store?  What makes a breakthrough brand experience at retail? These are questions that companies with brick and mortar assets wrestle with as they continue to lose share to online competitors or to those with mobile capabilities (smart phone-enabled mobile commerce as well as IRL roving mobile units and [...]

Bookmark and Share
Continue Reading »

long live retail

by denise lee yohn on May 7, 2012 · 0 Comments · in brand touchpoints, business, leadership

brand as business bit:  I got a response to my last “brand as business brief“, Value and Values, that I just have to share with you.  It’s from Kevin Knight, who along with his wife Heather, run Anjou Bakery, a “a thriving incubator of good taste in food” in Cashmere, WA (about 2 hours East [...]

Bookmark and Share
Continue Reading »

brand incentives

by denise lee yohn on May 4, 2012 · 0 Comments · in brand perceptions, business, marketing

brand as business bit:  Last month we lost a great political thinker, James Q. Wilson.  In a tribute to “the pre-eminent political scientist of the last 50 years,” The New York Times described Wilson’s groundbreaking analyses of political behavior. His work on how organizations offer incentives for people to join and support them seemed an [...]

Bookmark and Share
Continue Reading »

what good is good?

by denise lee yohn on May 2, 2012 · 0 Comments · in business, innovation

brand as business bit:  “Do well by doing good” has become the ultimate rallying cry for corporate social responsibility (CSR) – and case studies from Walmart to Nike to Timberland prove it is possible to benefit society and the bottomline. What’s more, CSR programs can make companies more innovative: According to research featured in April’s [...]

Bookmark and Share
Continue Reading »

april brand as business buffet

by denise lee yohn on April 30, 2012 · 0 Comments · in brand as business buffet

BurgerKing, Volvo, Coke, LEGO, and ShoeDazzle were some of the brands in my recent conversations.  Peruse this recap of my content this month to see what you might have missed:

Bookmark and Share
Continue Reading »

basketball teams and brands

by denise lee yohn on April 27, 2012 · 0 Comments · in brand communication, brand perceptions, leadership, marketing

brand as business bit:  I love how some of The New York Times’ best business stories aren’t found in the Business section.  Case in point:  The Sports section’s recent recap of the 76ers turnaround.   It retraces private equity titan Josh Harris’s moves to rejuvenate the august team – and in doing so, it provides helpful [...]

Bookmark and Share
Continue Reading »

brand experience brief: lego

by denise lee yohn on April 25, 2012 · 0 Comments · in brand delivery, brand touchpoints, business, retail

(Here’s my newest Brand Experience Brief — insights and analysis from my audits of new and interesting retail or restaurant concepts.) It’s always interesting to see how product companies create retail experiences for their brands.  That’s why I’m eager to share my download on the LEGO store.  It’s a solid experience for the LEGO brand, but they [...]

Bookmark and Share
Continue Reading »

has shoedazzle lost its dazzle?

by denise lee yohn on April 23, 2012 · 2 Comments · in brand delivery, brand perceptions, business, marketing

Change is good.  It’s more than good – it’s necessary for growth.  Companies need to evolve their offerings in order to keep things fresh and their customers interested. But what happens when a company changes its business model in a way that strips away a valuable element of its brand equity?  Is it able to [...]

Bookmark and Share
Continue Reading »

mary-ann somers on coca-cola’s new ventures

by denise lee yohn on April 20, 2012 · 1 Comments · in business, innovation, marketing

What happens when a 125 year old $35BB company wants to get entrepreneurial?  When the company is Coca-Cola, it starts a new business unit, Venturing and Emerging Brands whose mission is to discover “the next big thing.”  It’s the force behind the company’s recent acquisitions of Honest Tea and a new product at Whole Foods, [...]

Bookmark and Share
Continue Reading »

why brand?

by denise lee yohn on April 18, 2012 · 0 Comments · in brand perceptions, business, leadership

brand as business bit:  In my contribution to OPEN Forum this month, Why Brand?, I lay out what strong brands do for small businesses.  Although I usually work with larger companies/brands, I believe a brand is any business leader’s most powerful tool for accelerating and sustaining growth.  And so, small businesses should invest in brand [...]

Bookmark and Share
Continue Reading »

fast food line-up

by denise lee yohn on April 16, 2012 · 0 Comments · in brand communication, marketing

brand as business bit:  There’s been a lot of activity in the fast food world these days:  Burger King just launched a new menu and ad campaign, Wendy’s introduced a new tagline and campaign, and Taco Bell is experimenting with a new menu and tagline. My colleagues over at E-Poll and I thought it would [...]

Bookmark and Share
Continue Reading »
« Previous Entries
  • more from denise

    • my website
    • my newsletters
  • tweets

  • Archives

  • Categories

    • 5 favorites on friday
    • administrative
    • best brands lists
    • brand as business buffet
    • brand communication
    • brand delivery
    • brand disappointments
    • brand equity
    • brand extension
    • brand fun
    • brand identity
    • brand names
    • brand perceptions
    • brand portfolio
    • brand tools
    • brand touchpoints
    • brand value
    • brand value creation
    • brands we would miss
    • business
    • innovation
    • leadership
    • marketing
    • marketing to women
    • packaging
    • podcast only
    • retail
    • sales
    • trends
    • Uncategorized
  • Tags

    advertising Advertising Age America's Next Great Restaurant Apple Bobby Flay brand brand as business brand building brand communication brand communications brand equity Brand experience brief brand perceptions brand touchpoints brand value BusinessWeek CES Chipotle culture Curtis Stone customer experience denise lee yohn differentiation fast casual restaurants Harvard Business Review innovation iPhone Jonathan Salem Baskin leadership Lorena Garcia marketing NBC New York Times Nike operationalize QSR QSR Magazine restaurant branding retail social media Sony Starbucks Steve Ells storytelling values

denise lee yohn: brand as business bites™ © 2010

Entries (RSS) | Comments (RSS)