Who knew my recent column in Adweek about taglines would have sparked such interest?! The piece, in which I share my perspectives on the changing role and nature of taglines, prompted many people to comment and share their own insights. Here is a sampling of the reactions: […]
When Adweek editor Jim Cooper asked me to write a Voices column for his magazine, I knew immediately the topic I wanted to discuss: taglines. Given how much creative and media has changed in recent years, it makes sense that those haiku-like brand sign-offs would also evolve. As I researched the topic, I found some […]
For a campaign that was intended to inspire people, Dove’s Beauty Sketches has received quite a bit of criticism. Among the complaints lodged have been: […]
brand-as-business bit: There’s been a lot of activity in the fast food world these days: Burger King just launched a new menu and ad campaign, Wendy’s introduced a new tagline and campaign, and Taco Bell is experimenting with a new menu and tagline. My colleagues over at E-Poll and I thought it would be helpful […]
A new definition of brand. Inspiring employees. My take on the Super Bowl ads and the new Taco Bell tagline. Check out my writings on these and other topics in the following “brand-as-business buffet,” a round-up of content from me from this past month. retail and restaurants: How to Keep ‘Em Coming Back — my […]
All the hubbub surrounding Chevrolet’s new tagline, “Runs Deep,” is a bit puzzling to me. In my mind, a tagline is like any other creative expression. And evaluation of any creativity is highly subjective. […]
I usually try to keep my critiques to categories I’ve worked in, primarily because I think it’s irresponsible for me to comment on what works and what doesn’t when I have little basis for my assessment other than being a consumer. So I initially demurred when some folks have asked for my POV on AT&T’s […]
I noticed an interesting juxtaposition of taglines the other day — actually it was during the Super Bowl, but don’t worry, this isn’t yet another piece about Super Bowl ads (I’ve already said my peace, as I hope everyone else has.) […]