Here are five juicy things for your brain to chew on from this past month: 1. What Business Are You Leading? (downloadable one-pager) — the four types of businesses, the challenges of each, and how to leverage your brand internally to address those challenges 2. Ford’s Divided Heart (blogpost) — by making its blue oval logo less […]
brand-as-business bit: One of my colleagues in private equity, Rahul Aggarwal of Brentwood Associates, and I were recently discussing the importance of image and environment in the quick-service and fast-casual restaurant industry segments. He relayed a sentiment that really resonated: new always wins He was referring to the buzz and excitement that a new facility […]
(Check out this Brand Experience Brief — the latest in a series of videos from my audits of new and interesting retail or restaurant concepts.) Lots of companies talk about wanting to create “lifestyle brands,” but here’s a concept that actually does it. The Centre at Lexus Escondido is more than a car dealership — it’s a […]
(Here’s the latest in my series of Brand Experience Briefs — insights and analysis from my audits of new and interesting retail or restaurant concepts.) With a name like “Retail Center for Innovation and Technology Center,” there’s no question the new store from AT&T is intended to be like no other. And, it is indeed remarkable (a […]
If you’re looking for hot topics and insights on brands, businesses, and the people who work on them, here’s a digest of my content from the past month: brand experience: McDonald’s Metro: Lipstick on a Pig – a post about how McDonald’s new Metro concept only looks better, when it needs to actually be better […]
If, as they say imitation is the sincerest form of flattery, fast casual restaurants should be flattered by the recent efforts of McDonald’s and other quick-serve restaurants. Many fast feeders are trying to emulate chains like Chipotle, Smashburger, and Panera, since fast casual players have stolen share from them for the last couple of years […]
(Welcome to a Brand Experience Brief — insights and analysis from my audit of a new and interesting retail or restaurant concept.) Walgreens is trying to “transform from a traditional drugstore to a retail health and daily living destination,” according to Joe Magnacca, the company’s president of daily living products and solutions. Its flagship stores showcase its new […]
What makes a store more than a store? What makes a breakthrough brand experience at retail? These are questions that companies with brick and mortar assets wrestle with as they continue to lose share to online competitors or to those with mobile capabilities (smart phone-enabled mobile commerce as well as IRL roving mobile units and […]
BurgerKing, Volvo, Coke, LEGO, and ShoeDazzle were some of the brands in my recent conversations. Peruse this recap of my content this month to see what you might have missed: […]
(Here’s my newest Brand Experience Brief — insights and analysis from my audits of new and interesting retail or restaurant concepts.) It’s always interesting to see how product companies create retail experiences for their brands. That’s why I’m eager to share my download on the LEGO store. It’s a solid experience for the LEGO brand, but they […]