Brand Experience Brief: LEGO

(Here’s my newest Brand Experience Brief — insights and analysis from my audits of new and interesting retail or restaurant concepts.)

It’s always interesting to see how product companies create retail experiences for their brands.  That’s why I’m eager to share my download on the LEGO store.  It’s a solid experience for the LEGO brand, but they missed some opportunities to make it even more engaging.  Take a look and let me know if you agree:

other brand experience briefs:

• Pie-o-logy
• uniqlo
• 77kids

retail, LEGO, customer experience, Brand experience brief