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Jason Fried, CEO of 37signals, knows a thing or two about small business.  His company has been developing apps for small businesses for seven years.  But it’s how he runs his own company that reveals his keen insight for how to be a successful small business. […]

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06.21.11

say cheese

What do cameras and sandwiches have in common? A lot, Jonathan Kaplan hopes. The creator of Flip Video, the super-simple camcorder device that provided a lot of the initial fuel behind YouTube’s early growth, has gotten a lot of press lately about his latest aspiration: The Melt, a nationwide chain of restaurants offering gourmet variations […]

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Late last year, 60 marketing experts shared their visions of the future of marketing through a “micro-conference” run by Sam Rosen of thoughtlead.  It found it fascinating on several levels. […]

undecided
04.22.10

marketing myopia

I’ve been mulling over a debate for the past few weeks and haven’t been able to resolve it, so I thought I’d share it here and get your input. The issue is whether marketers should try to increase the marketing function in the organization or whether they should try to increase the marketing capability of […]

best global brands

Now that everyone has had a chance to digest BusinessWeek/Interbrand’s Best Global Brands report, I thought I’d offer some suggestions for how to use the results. There’s a risk that if someone doesn’t know what brand valuation really means or what it’s useful for, the conclusions and implications drawn from the report could be off. […]

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Thanks to the bailouts, marketers are finding our marketing plans being tried in the court of public opinion – and so far we haven’t been given much of a chance to defend ourselves. In a piece I wrote for MediaPost’s Marketing Daily, “Who’s Afraid of the Big Bad Public?,” I make three suggestions for maligned […]

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09.25.08

logic and magic

Reporting “live” from NYC’s Advertising Week! Today I attended a debate entitled “Art vs. Science – The Battleground for the Future of Advertising.” One of the panelists […]

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Just a quick flash from Day 1 of the Action Sports Retailer (ASR) show (all things surf, skate, snow, etc.)  Dakine really stood out as one of the (very) few brands doing a good job reaching […]