Brand power comes from keeping – not only making – promises. And to keep your brand promises, your brand and culture must be aligned and integrated. In other words, brand-building requires brand-culture fusion. But a recent HBR article by Roger L. Martin, former dean of the Rotman School of Management, and a couple of LinkedIn […]
Been on vacation? You might have missed some good stuff to feed your brain — here are five of my pieces from this past month, in a virtual buffet of insights for you to choose from: strategy IS execution — A guest post on Bulldog Drummond’s blog about how execution is actually becoming strategy. Superior operational […]
What are some of the latest developments in Facebook marketing? How is Facebook changing the nature of brand-building? These are some of the questions I cover in today’s interview with Facebook’s head of Global Vertical Marketing, Mike Fox. Mike’s group is charged with developing category-level marketing strategies for Facebook’s clients, so he is able to share […]
In elementary school, there was a boy who really wanted me to “go steady” with him (yes, that’s what we called it back then.) He pursued me fervently and eventually persuaded me to say “yes.” Then, he proceeded to instruct me not to tell anyone about our amorous relationship because he didn’t want people to […]
Get ready for interview guest to challenge everything you thought you knew about customer centricity! Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania, and the author of the book, Customer Centricity. Peter works with firms from a wide range of industries, such as consumer […]
brand-as-business bit: In Fast Company’s recent write-up on Red Bull, Red Bull Media House managing director Werner Brell is quoted as saying: “[Red Bull founder Dietrich Mateschitz] knew that success would be in how you market the product as much as the product itself.” It reminds me of a favorite quote of mine from Geoffrey Frost who […]
brand-as-business bit: OPEN Forum just published my latest column, 5Lessons from NBC’s ‘The Voice’ on How to Differentiate Your Brand. In addition to providing insights on differentiation, the blind auditions on ‘The Voice’ conveyed some other important marketing lessons: start strong – A single strong starting note was sometimes enough to make an impression on the […]
On the eve of a special Apple event, it seems the allure of the Apple brand is as strong as ever. “We have something you really have to see. And touch,” declares the invitation to the March 7th media event. Quite a buzz has been building up! I don’t know if tomorrow’s announcement will impress […]
(The following is the first in a two-part blog-exchange I’m doing with Stephen Denny, author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Because Steve and I are among those teaching the upcoming Marketing Profs University course, Marketing Your Small Business, we decided to address retailers’ issues and opportunities in these […]
Renown brand author, speaker, and advisor Martin Lindstrom joins me today to talk about the ways marketers manipulate customers and what we should do about it. The topic is the subject of Martin’s latest book, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. From the reports on secret data-mining to […]