Kick it off. Drop the ball. Setbacks. A free pass. Take it over the finish line. Follow-through. The vocabulary of sports penetrates the business world. Due to the highly competitive nature of business, the concept of teams meeting on the playing field for a fierce contest has clear application to business as we’ve known it. […]
What do cameras and sandwiches have in common? A lot, Jonathan Kaplan hopes. The creator of Flip Video, the super-simple camcorder device that provided a lot of the initial fuel behind YouTube’s early growth, has gotten a lot of press lately about his latest aspiration: The Melt, a nationwide chain of restaurants offering gourmet variations […]
David Aaker, author, brand guru, Vice Chairman of the brand consulting firm Prophet, and professor emeritus at Berkeley’s business school, joins me for a provocative interview on the state of brands today. Providing color and context for his latest book, Brand Relevance: Making Competitors Irrelevant, Dave explains: why the only way for brands to win is to […]
DLYohn Top Tweets from BRITE Conference 03.11 View more presentations from Denise Lee Yohn, Inc. […]
Last week at the Consumer Electronics Show I attended two Summits about the convergence of technology and health/fitness/wellness. So many of the innovations introduced there were exciting and intriguing. I wanted to share my takeaways about these innovations because they speak to issues that are relevant to all companies which relate to technology in some […]
What do Ford and Delta Airlines have in common? More specifically, what does the following ad for Ford’s new Edge and an announcement by a Delta SVP about improvements at the airlines’ LaGuardia terminal have in common? They’re examples of what could be called “value shifting.” Value shifting happens when the thing(s) which used to […]
I was fascinated by the story told in a recent strategy+business piece about Herman Miller, Inc., the “office-furniture maker.” That descriptor belongs in quotation marks because it seems the company is as adept at building breakthrough business practices as it is its cool Aeron chairs. The article offers a peak into the great company behind […]
The MIT Enterprise Forum is a great program for gleaning business insights from real, live case studies. Every month a CEO of a local, up and coming, high tech company presents an executive overview of his/her business and introduces two current challenges they’re facing. Then an expert panel of advisors gives their advice and feedback […]
This month I’m honored to feature an interview with Michael Tchong. Michael is a trend analyst who shares with his audiences insights into the present and future which can fuel breakthrough innovation. Ever since I met Michael at a CMO Council summit a couple of years ago, I have enjoyed learning from him and really […]
Late last month the business world suffered a tremendous loss with the passing of C.K. Prahalad. Harvard Business Review is not exaggerating when it calls Prahalad, one of the world’s “wisest and most influential management thinkers.” I “discovered” Prahalad during my time at Sony, when my primary responsibilities transitioned from working on discrete projects and […]