If you expect your employees to do what they can to build your brand, then you better make sure they’re equipped with the knowledge, skills, and resources to do so. This makes sense, but according to my employee brand engagement assessment research, most business leaders approach employee brand engagement with little more wishful thinking. […]
In my new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, I explain that brand-culture fusion — the full integration and alignment of external brand identity and internal organizational culture — explains the success of the world’s greatest companies including the ones we’ve admired for years such as Southwest Airlines and […]
Hot off the presses or out of the recording studio, here are 5 new resources on employee engagement from me: Engaging Employees Starts with Remembering What Your Company Stands For — on Harvard Business Review. Most engagement efforts fail because they’re generic. Fuse Customer Experience and Employee Experience to Drive Your Growth — on Forbes. Adobe […]
If you are like most business leaders around the world, you probably want to improve your employee engagement — for good reason. The Gallup organization estimates that actively disengaged employees cost the U.S. $450 billion to $550 billion in lost productivity per year. It’s clear employee engagement should be a priority for you, but in addition to asking how to engage […]
Building a strong B2B brand starts with corporate culture. Business leaders must rally their employees around common cultural values because culture determines whether they will embrace and appropriately interpret and reinforce it in their customer interactions. The opportunity is to use culture-building to optimize a company’s internal workings and engage the workforce in delivering […]
A new definition of brand. Inspiring employees. My take on the Super Bowl ads and the new Taco Bell tagline. Check out my writings on these and other topics in the following “brand-as-business buffet,” a round-up of content from me from this past month. retail and restaurants: How to Keep ‘Em Coming Back — my […]
DLYohn America’s Next Great Restaurant 04.24.11 Episode 8 Recap from Denise Lee Yohn on Vimeo. other insights from the show: targeting and focus are more important that size and mass appeal — episode 7 recap attention to detail can make or break a business — episode 6 recap the adage “the customer is always right” […]
Sometime in the next year or two, I predict U.S. companies will undergo a human resources crisis. As businesses stabilize and people become accustomed to a certain degree of economic uncertainty, a high level of turnover is likely to threaten companies’ recoveries. Employees who survived multiple rounds of layoffs over the last couple of years […]