Building a strong B2B brand starts with corporate culture. Business leaders must rally their employees around common cultural values because culture determines whether they will embrace and appropriately interpret and reinforce it in their customer interactions. The opportunity is to use culture-building to optimize a company’s internal workings and engage the workforce in delivering […]
“Health and Fitness Gadgets Reign at CES” declared a headline from the Wall Street Journal about the International CES earlier this month. Check out cool products and money quotes from speakers in this highlight video: The Digital Health and Fitness Buzz at CES 2013 (by Denise Lee Yohn) from Denise Lee Yohn on Vimeo. more on […]
For the healthcare industry to succeed in the CE frontier, companies need expertise in health, technology, and consumer brand-building. Listen to this 5-minute podcast. (Article originally published in Vision Magazine, November/December 2012.) […]
(This is a Brand Experience Brief — a video audit and analysis of a new or interesting restaurant or retail concept.) Walmart Neighborhood Market, a smaller format store, competes against dollar stores and grocery stores — it looks to me like they just might win the fight. Check it out: Brand Experience Brief: Walmart Neighborhood […]
There are about several blogs about brands and businesses that I make a point to read regularly. Here are some of my favorite posts from 2012: Blogposts Worth Reading (12.12 Edition) by Denise Lee Yohn from Denise Lee Yohn, Inc. Thanks to the writers of these and many other pieces that have inspired, provoked, tickled, […]
(Here’s the latest in my series of insights and analysis on new and interesting restaurant and retail concepts, Brand Experience Briefs.) Fresh 2 Order is a fast casual restaurant concept that seems to have a good thing going but lacks design excellence and coherence*. Check out this video audit: Brand Experience Brief: Fresh 2 Order […]
Earlier this week I had the opportunity to attend the Consumer Electronics Association’s Industry Forum 2012. Leaders in the consumer electronics industry gathered to learn and connect, and speakers including John Gerzema, Alexis Ohanian, and Dean Kamen provided insight and inspiration – here are some choice quotes about business, new opportunities, and digital health… Soundbites from […]
(Here’s the latest brand experience brief — video briefings of new and interesting restaurant and retail concepts.) Everyone, it seems, is trying to figure out the healthy fast casual business. From LYFE Kitchen in California to Energy Kitchen in New York, there are dozens of budding concepts attempting to make it big by tapping into consumers’ […]
(Get the insights and analysis on new and interesting restaurant and retail concepts with my brand experience briefs. Here’s the latest:) Target is experimenting with a new store format, CityTarget. The effort is intended to reach more Americans, and their money, who have been leaving the suburbs for the city. Check out all that’s great […]
Jim Stengel’s book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies presents brand-building through the lens of ideals. This is very much in line with the benefits of the brand-as-business(tm) management approach – that is, how to use your brand platform as a management tool to fuel, align, and guide every […]