(Here’s my latest “Brand Experience Brief“ — insights and analysis of new and interesting restaurant and retail concepts.) Steak ‘n Shake Signature in New York City’s Times Square is not your father’s Steak ‘n Shake. With a retro-contemporary feel and upgraded menu, the classic diner change is trying to win over burger aficionados. Check out […]
denise lee yohn
DLYohn Best Bites from the Western Foodservice Expo View more presentations from Denise Lee Yohn, Inc. […]
07.27.11
look at more stuff
I just read Andy Stefanovich‘s book, Look at More Stuff: A Proven Approach to Innovation, Growth, and Change, and had to share some of the best bits with you: DLYohn Look at More Stuff View more presentations from Denise Lee Yohn, Inc. […]
DLYohn America’s Next Great Restaurant 05.01.11 Finale Recap from Denise Lee Yohn on Vimeo. For important takeaways for aspiring restaurateurs and other entrepreneurs, check out the full series of my show recaps: engage your employees with your brand — episode 8 deciding what NOT to do — episode 7 the customer isn’t always right — […]
DLYohn America’s Next Great Restaurant 04.24.11 Episode 8 Recap from Denise Lee Yohn on Vimeo. other insights from the show: targeting and focus are more important that size and mass appeal — episode 7 recap attention to detail can make or break a business — episode 6 recap the adage “the customer is always right” […]
DLYohn America’s Next Great Restaurant 04.17.11 Episode 7 Recap from Denise Lee Yohn on Vimeo. other recaps of america’s next great restaurant show: how attention to detail can make or break a business — episode 6 recap why the adage “the customer is always right” isn’t always right — episode 5 recap 3 keys to […]
DLYohn America’s Next Great Restaurant 04.10.11 Episode 6 Recap from Denise Lee Yohn on Vimeo. also see: why the “customer is always right” isn’t always so — episode 5 recap 3 keys to success as a fast casual restaurant — episode 4 recap intro to the show […]
DLYohn America’s Next Great Restaurant 04.03.11 Episode 5 Recap from Denise Lee Yohn on Vimeo. also see: episode 4 recap: 3 keys to a successful fast casual restaurant episode 3 recap: what makes a great brand slogan intro to the show […]
DLYohn America’s Next Great Restaurant 03.27.11 Episode 4 Recap from Denise Lee Yohn on Vimeo. […]
This week’s challenge for contestants in NBC’s reality show America’s Next Great Restaurant was to develop a slogan for their restaurant concept. Here are my thoughts on the ideas they developed and what makes a great brand slogan in general: DLYohn America’s Next Great Restaurant 03.20.11 Episode 3 Recap from Denise Lee Yohn on Vimeo. […]