brand experience brief: steak ‘n shake signature
(Here’s my latest “Brand Experience Brief“ — insights and analysis of new and interesting restaurant and retail concepts.)
Steak ‘n Shake Signature in New York City’s Times Square is not your father’s Steak ‘n Shake. With a retro-contemporary feel and upgraded menu, the classic diner change is trying to win over burger aficionados. Check out my take on whether or not they’ve succeeded.
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