brand experience brief: steak ‘n shake signature
(Here’s my latest “Brand Experience Brief“ — insights and analysis of new and interesting restaurant and retail concepts.)
Steak ‘n Shake Signature in New York City’s Times Square is not your father’s Steak ‘n Shake. With a retro-contemporary feel and upgraded menu, the classic diner change is trying to win over burger aficionados. Check out my take on whether or not they’ve succeeded.
related brand experience briefs:
(If you’re Interested in learning how to improve your in-store experience, sign up for a Brand Experience Day. We’ll head out into the field to experience retail concepts — good and bad — and then regroup to identify and apply the insights to your business. Learn more.)
denise lee yohn, fast food restaurant, QSR, Times Square, Brand experience brief, better burger, flagship store, New York City, Steak 'n Shake Signature
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