Take a listen to this interview with Jeff Kelley, the founder and head of Sanuk. You know Sanuk as the fun and funky sandal brand made of unique materials like wire mesh and yoga mats. You may also have seen Sanuk’s tongue-in-cheek print ads including cartoons and sponsored athletes including Donovan Frankenreiter and Matt Meola. […]
flagship store
May Brand-As-Business Buffet
If you’re looking for hot topics and insights on brands, businesses, and the people who work on them, here’s a digest of my content from the past month: brand experience: McDonald’s Metro: Lipstick on a Pig – a post about how McDonald’s new Metro concept only looks better, when it needs to actually be better […]
february brand-as-business buffet
A new definition of brand. Inspiring employees. My take on the Super Bowl ads and the new Taco Bell tagline. Check out my writings on these and other topics in the following “brand-as-business buffet,” a round-up of content from me from this past month. retail and restaurants: How to Keep ‘Em Coming Back — my […]
brand experience brief: rei soho
(Welcome to a “Brand Experience Brief” — insights and analysis of new and interesting restaurant and retail concepts.) REI’s first store in New York City is the quintessential flagship store – it’s big, it’s in a prominent location, and it showcases the brand like no other retail store. Check out my video recap on this […]
(Here’s my latest “Brand Experience Brief“ — insights and analysis of new and interesting restaurant and retail concepts.) Steak ‘n Shake Signature in New York City’s Times Square is not your father’s Steak ‘n Shake. With a retro-contemporary feel and upgraded menu, the classic diner change is trying to win over burger aficionados. Check out […]