Brand-As-Business Perspectives from Jim Stengel’s Grow

Jim Stengel’s book Grow:  How Ideals Power Growth and Profit at the World’s Greatest Companies presents brand-building through the lens of ideals.  This is very much in line with the benefits of the brand-as-business(tm) management approach – that is, how to use your brand platform as a management tool to fuel, align, and guide every task you undertake.

Here are some of the best brand-as-business bits from Grow:

culture, brand building, values, business, denise lee yohn, brand-as-business management approach, grow, ideals, jim stengel