Change, like sh*t, happens – but unlike its inevitable parallel, change doesn’t have to be messy and unpleasant.  In fact, I recently heard Joni Doolin of People Report/Black Box Intelligence make an important distinction that clarified the upside of change:  change is passive, but transformation presents an opportunity for you to play an active role […]

Jim Stengel’s book Grow:  How Ideals Power Growth and Profit at the World’s Greatest Companies presents brand-building through the lens of ideals.  This is very much in line with the benefits of the brand-as-business(tm) management approach – that is, how to use your brand platform as a management tool to fuel, align, and guide every […]