brand-as-business bit:   In one of a string of disappointing Chargers games a few weeks ago, a receiver (who shall remain nameless) provided an instructive, but unfortunate illustration about business – the importance of closure in business, specifically. You see, as the receiver went to make catch, he pivoted to start running too quickly and the […]

(Last week’s Women’s Foodservice Forum Executive Summit featured execellent educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty.  Here’s the next in this week-long series on key learnings from the conference.) brand-as-business bit: Kellogg Associate Professor Tanya Menon taught us how to get people motivated about the things we want to […]

Jim Stengel’s book Grow:  How Ideals Power Growth and Profit at the World’s Greatest Companies presents brand-building through the lens of ideals.  This is very much in line with the benefits of the brand-as-business(tm) management approach – that is, how to use your brand platform as a management tool to fuel, align, and guide every […]


Late last year, 60 marketing experts shared their visions of the future of marketing through a “micro-conference” run by Sam Rosen of thoughtlead.  It found it fascinating on several levels. […]


Change happens.  That’s not just a bumper sticker slogan; it’s the state of business today.  Mastering change requires new ways of thinking, talking about, and doing business. I believe the leading companies in 2011 and beyond will distinguish themselves by embracing these five ideas: […]


(This is the second in a two-part blog series on influence and leadership.  This post is written by Terry Starbucker, who has been in the business world for over 28 years in a variety of leadership positions, and regularly writes about his experiences in his blog, “Ramblings From a Glass Half-Full” . He is also a […]


Last week I had the pleasure of serving as a panelist on the marketing track for the 26th Annual Southern California Business Growth Conference.  Co-hosted by the Harvard Business School Association of Orange County and USC Marshall Alumni Association, the conference attracted over 1,000 of the region’s elite business leaders, innovators and entrepreneurs. […]

the biggest loser logo

The TV show The Biggest Loser started up again this week.  The show features contestants who train, diet, and compete in challenges to see who can lose the most weight.  I started watching the show last season because a client of mine is a sponsor and I got hooked – not only is it inspirational […]