My latest Flipboard magazine contains all my recent content in one cool magazine. Check it out to learn about the changing role and nature of taglines, building a subscription commerce brand, creating an emotional connection through customer experience, business lessons taught be a blind surfer, and more… […]
ShoeDazzle took the retailing and investing worlds by storm four years ago as it broke new ground in what is now commonly referred to as subscription commerce. After a “professional” CEO failed to grow the company and a valiant but unsuccessful attempt by its original CEO to get it back on track, just last week […]
Here’s some holiday weekend reading for you: my latest Flipboard magazine. Hope you enjoy this collection of my recent content, all in once handy place — and your weekend! […]
Check out my new Flipboard magazine — a collection of my recent content, all in once handy place — (works best with Flipboard App — download it! It’s worth it.) […]
brand-as-business bit: “Brand Relevance and Evolution. It’s an ambitious topic and of great importance in any industry, but it’s absolutely crucial for restaurant companies. Your brand is everything. It’s who you are, what you do, what you stand for, and why you matter. Nothing could be more essential.” This promo blurb is what drew me to […]
brand-as-business bit: To expand or not to expand, that is the question — the question most companies grapple with at some point. While entering a new market certainly opens up a new revenue stream and increases the impact and stature of your brand, it can also add complexity and variability that threaten your operations and […]
Welcome to the last two videos in the series, “How to Build a Breakthrough Brand” – these 10 short sessions provide the tools and instruction you need to build a brand that breaks through the clutter and competition and helps build valuable relationships with your customers. […]
If you want a powerful, valuable, brand-building strategy, you’ve come to the right place. We’re more than halfway through the video series, “How to Build a Breakthrough Brand.” So far, in this 10-session series on the steps in the brand development process, we’ve covered: […]
Here are the latest installments in the FREE video series “How to Build a Breakthrough Brand” — teaching you how to build a brand that’s relevant, differentiated, and powerful. […]
“How to Clarify Your Brand Essence” and “How to Position Your Brand” are the newest videos in the “How to Build a Breakthrough Brand” series. […]