From What Great Brands Do: By connecting internal culture to broader cultural movements, great brands create futures in which they thrive and grow. What do I mean? How about: Lululemon Athletica employees are part of the movement that’s making yoga more than just an exercise routine. Zappos employees are on a mission to “wow” customers at just […]
This post wraps up the series of posters from my new book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest — Great Brands Do “Brand As Business.” This brand-as-business management approach is ultimately what distinguishes great brands from merely good ones. […]
James Surowiecki’s column in The New Yorker last week, Twilight of the Brands, seemed to suggest that brands are dying. He argued that the usefulness of brands has decreased given that “consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.” His observations about […]
Yep, you read that right. Great brands actually avoid selling products. Great brands know that people make purchase decisions based on how products make them feel or the identities products help them experience or express — so they seek to create emotional connections with people and use product features as mere support for that emotional […]
Yay! It’s finally here! The official launch of my book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass). […]
Wrapping up the month with my new Flipboard — featuring my list of 10 Brands to Watch in 2014, a post on TEDxSanDiego, interviews with Scott Goodson and Joel Rubinson, and images of great brands in action (#WGBD). Check it out! […]
Last Saturday thought-leaders and change-makers converged on the Qualcomm Institute at Calit2 campus for a special day of sharing ideas, making new connections, and experiencing exciting possibilities. It was the fourth TEDxSanDiego, an extraordinary day that certainly lived up to the standards set by the previous years (see my recaps here: 2012, 2011, and 2010.) […]
Did you miss my interviews with Nature Box CEO Gautam Gupta and 37Signals founder Jason Fried? How about my Forbes article, Why Marketers Need to Stop Giving Back? Or my latest QSR Magazine column on how to launch a new product? You can check all this out and more in my new Flipboard magazine, D […]
Check out my latest Flipboard magazine to learn about changing your brand name, national brands going local, new must-read books including The Passion Conversation and Engaged!, and more. It’s all my recent content in one cool magazine! […]
My latest Flipboard magazine contains all my recent content in one cool magazine. Check it out to learn about the changing role and nature of taglines, building a subscription commerce brand, creating an emotional connection through customer experience, business lessons taught be a blind surfer, and more… […]