Brand power comes from keeping – not only making – promises. And to keep your brand promises, your brand and culture must be aligned and integrated. In other words, brand-building requires brand-culture fusion. But a recent HBR article by Roger L. Martin, former dean of the Rotman School of Management, and a couple of LinkedIn […]
Social media influencers and AI platforms are changing the way we connect with customers; they are also changing the way we use brands. Today brands are not only marketing outputs and strategic inputs. They are – or at least they should be – cultural cornerstones. Here is why. related: Prepare Your Culture for a Recession […]
How do you build a great brand? Ever since I wrote the book What Great Brands Do, I’ve been on a quest to discover and share answers to this question. While all seven brand-building principles that I introduced in the book still are important and relevant today, the one that has risen to the top […]
If you expect your employees to do what they can to build your brand, then you better make sure they’re equipped with the knowledge, skills, and resources to do so. This makes sense, but according to my employee brand engagement assessment research, most business leaders approach employee brand engagement with little more wishful thinking. […]
The audio book version of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies is now available! Now you can listen to stories, anecdotes, examples, and case studies about 59 organization and learn about how to achieve brand-culture fusion, the full integration and alignment of external brand identity and internal organizational culture.* Here’s […]
It’s launch day for my new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies!! Get your copy here. Check out this introduction: […]
Here are 25 surprising things you will learn about brand and culture in my new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. […]
Looking for some inspiration about creating extraordinary experiences? Need some insights on great retail customer experiences? Check out this new slideshow, featuring the Top 10 Quotes from my new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do. Top 10 Quotes from Extraordinary Experiences from Denise Yohn My new book Extraordinary Experiences profiles seven […]
Brands continue to grow in value, according to the analyses in Millward Brown‘s most recent BrandZ Top 100 Most Valuable Global Brands report. Although I maintain my previously-expressed concerns with all brand valuation methodology — whether it is Interbrand’s Best Global Brands, BrandFinance Global 500, or Millward Brown’s BrandZ — the dollar values they report are […]
From What Great Brands Do: Focusing on the core of your brand – and staying committed to that focus – is the key to building a strong brand. This is the latest in a series of quote posters from my book. Check out the updated collection of posters so far — and feel free […]