avoid selling products

Yep, you read that right.  Great brands actually avoid selling products.  Great brands know that people make purchase decisions based on how products make them feel or the identities products help them experience or express — so they seek to create emotional connections with people and use product features as mere support for that emotional […]

Adobe Photoshop PDF

Yay! It’s finally here!  The official launch of my book, What Great Brands Do:  The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass). […]

My content this past month has sparked quite a few reactions and conversations.  Here’s a roundup of the most popular pieces: how to build a breakthrough brand – The launch of a FREE 10-session series on the steps in the brand development process – each video is less than 4 minutes and comes with a downloadable […]