Here’s my write-up of the best bites and my takeaways from Shep Hyken’s new book, The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty. – the book: The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty is […]
brand book bites
Here are the best bites and my book review of Richard Branson’s Finding My Virginity. The New Autobiography. – the book: Finding My Virginity, which picks up where Branson’s previous memoir, Losing My Virginity, (published in 1998) left off. – the brains: Richard Branson, founder of Virgin Group, the conglomerate of hundreds of companies ranging […]
Brand Book Bites from BRAND A-Z
– the book: BRAND A-Z, the latest book from Marty Neumeier, is a dictionary of 1,000 current terms in brand strategy, design, marketing, advertising, innovation, and management. It’s a much-needed update from the original edition published in 2004. […]
Brand Book Bites from Uncontainable
Check out this Uncontainable book review! – the book: Uncontainable: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives, the story of The Container Store told by its co-founder and Chairman Kip Tindell […]
Brand Book Bites from Shoe Dog
Today I break with my usual Brand Book Bites format of author interview and book overview to share about the book Shoe Dog: A Memoir by the Creator of Nike by Phil Knight. This wonderful book combines corporate memoir (Knight recounts some of the most significant moments in the early years of Nike’s founding) with personal […]
– the book: The Five Hour Workday: Live Differently, Unlock Productivity, and Find Happiness – the brain: Stephan Aarstol, the CEO and founder of Tower Paddle Boards. You might have seen Stephan on Shark Tank a few years ago. Although his pitch was considered a major screw-up by many (thanks to a computer glitch), he ended […]
Here’s my latest “brand book bites” post! Today I’m featuring LinkedIn Daily Dozen: 12 Things You Can Do Every Day On LinkedIn to Grow Your Network, Build Your Business and Make More Sales by Phil Gerbyshak. It includes easy yet important LinkedIn tips. […]
Brand Book Bites from Non-Obvious
Here’s my latest Brand Book Bite, a write-up on and interview with the author of a book I recommend for brand-builders: – the book: Non-Obvious: How to Think Different, Curate Ideas & Predict The Future — an excellent guide to trends — full of insights, tips, tools, and trends themselves – the brain: Rohit Bhargava, […]
Ah, summer! Great time to catch up on some reading and learn how to build a brand, do better marketing, run a business, improve yourself, lead effectively, and think differently. Here are nearly 30 recommended business books that I’ve written up and talked with the authors about in my Brand Book Bites. All of the books […]
the book: A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It’s Everyone’s Business — a very smart text that is organized into three sections comprising the requirements needed to find the beauty in a constraint: mindset, method, and motivation. Each section begins with a thesis and examples to support it and […]