the book: The 46 Rules of Genius: An Innovator’s Guide to Creativity – a stimulating short guide to cultivating creativity the brain: Marty Neumeier is the perfect person to write about genius because he is one. He rocked the world in 2005 with the book The Brand Gap: How to Bridge the Distance between Business […]
– the book: Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers – an easy read filled with fascinating brand stories – the brain: Tim Halloran, former executive at Coca-Cola and current consultant to companies including Home Depot, Kraft Foods, and the NBA […]
– the book: Eat Move Sleep: How Small Choices Lead to Big Changes — an eye-opening book about improving your lifestyle habits […]
– the book: Brand Building in a Digital, Social and Mobile Age: Based on the top 10 most socially shared ideas on how marketing organizations can succeed in a digital age – a practical, prescriptive, and short (only 54 pages!) handbook – the brain: Joel Rubinson, President and founder of Rubinson Partners, Inc., a marketing […]
– the book: The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing – a terrific primer on word of mouth marketing […]
(“brand book bites” are book write-ups that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) – the book: Converge: Transforming Business at the Intersection of Marketing and Technology – the ultimate business card for Razorfish, […]