(Want to get the scoop on new and interesting retail and restaurant concepts? Brand Experience Briefs fill you in.) Most people think of pairing burgers with beers, but Fox Restaurant Group’s Zinburger is actually a burger and wine bar. Check out this brief on the brand experience at this innovative concept: Brand Experience Brief: Zinburger […]
better burger
If you judge a restaurant’s success by how long a line of customers it attracts, then Shake Shack is surely a winner. The popular burger and shake chain attracts multitudes of devotees to its nearly 20 units in the U.S. and abroad. What’s its secret? CEO Randy Garutti joins us to share: how Shake Shack […]
03.08.12
brand experience brief: the habit
(Here’s the latest in a series of “Brand Experience Briefs” — reports with insights and analysis of new and interesting restaurant and retail concepts.) The Habit is one of the many “better burger” chains generating a lot of buzz these days. Although its charburgers do taste good, the company needs to work harder to differentiate the brand […]
(Here’s my latest “Brand Experience Brief“ — insights and analysis of new and interesting restaurant and retail concepts.) Steak ‘n Shake Signature in New York City’s Times Square is not your father’s Steak ‘n Shake. With a retro-contemporary feel and upgraded menu, the classic diner change is trying to win over burger aficionados. Check out […]
01.03.12
brands to watch in 2012
2012, according to the Chinese calendar, is the Year of the Dragon. In Chinese tradition, each year is dedicated to a specific animal and predictions for 2012 are for a dragon-like year of excitement, unpredictability, exhilaration, and intensity. With this expectation in mind, I’ve selected several brands to keep my eye on. They’re likely to […]