ICYMI: New Customer Relationship Formula, Great Retail Brands, Birchbox, 7 Things Great Brands Always Do, Whole Foods & More
Did the month of May pass you by?! Not to worry — here’s my most popular content from the month, all in one convenient post.
Three Reasons Why KFC’s New Colonel Campaign Won’t Make a Difference — my new Seeking Alpha column explaining the futility of KFC’s new ads
The Practices and Principles That Produce Great Retail Brands — slideshow of quotes from CMOs of Whole Foods, IKEA, and more and other thoughtleaders
Whole Foods Is Innovating In the Wrong Direction — a new Forbes column on how the grocer’s plan to develop a value-based concept solves the wrong problem
Brand Experience Brief: Birchbox — video audit and analysis that shows how Birchbox, the online cosmetics sampling subscription service, offers an extraordinary store experience
7 Things Great Brands Always Do — write up on What Great Brands Do, by Peter Economy, “The Leadership Guy” on Inc.
Lilly Pulitzer’s Target Disaster Was Actually a Success — my latest HBR column on how the sell-out of the latest Target designer collaboration was a good thing
Big Biz Show — television and radio interview with Bob “Sully” Sullivan and Russ T. Nailz about brand-building at Starbucks, Oakley, RadioShack, Jack In the Box and more
Words to Live By — my new QSR Magazine column in which I explain key terms such as marketing vs. advertising vs. branding
Replace Your Purchase Funnel with a Relationship Formula — bylined article in Marketing & Sales Books about how It’s time to replace the purchase funnel with a new marketing model
Want more good stuff for your brain to chew on?
- follow me on Forbes — I usually post a new column at least twice a month
- check out my content.ly page — all of my writings in one place
- subscribe to brand-as-business briefs™ — join the exclusive list of business leaders who receive my periodic emailed briefings