This Brand Experience Brief covers Best Buy.  I visited the location in Richfield, MN, and found that instead of presenting a cohesive Best Buy brand experience, the store provides a collection of shopping experiences for different brands. Take a look: DLYohn Brand Experience Brief: Best Buy in Richfield, MN from Denise Lee Yohn on Vimeo.   transcript: […]

From What Great Brands Do:  Executing on the brand strategy with excellence throughout the entire customer experience builds brand integrity and impact.   In my investigations on customer experience, I’ve found that the most common mistake in mismanaging the customer experience is starting with customer data.  Using data and analytics as a starting point fails to […]